Elmwood’s is a modern, accessible and conscious brand. We are passionate about beautiful items that tell a story. We are transparent, trustworthy and reliable: a house that sells authentic, one-of- a-kind stories about the finest jewels, extending the life-cycle of jewellery and watches, one item at a time.

Based in Notting Hill, London, and specialising exclusively in Jewellery and Watches, we conduct over fifty auctions per year from our salon, as well as offering a discreet and personal private sales service. Our smart location, global audience and experienced staff means we are perfectly placed to offer you the ultimate, bespoke, end-to-end service, no matter what jewels you have to sell.

Our Jewellery and Fine Jewellery auctions are both held twice a month, whilst our more finessed Important Jewellery sales take place six times a year. All are marketed across several online auction platforms and our own well established network of clients, spanning six continents and including leading collectors, experienced dealers and fresh buyers alike. This enables us to ensure that your jewel, whatever it may be, is sold to its fullest potential.

We host live online auctions, with viewings taking place at both our premises and the various gallery spaces we partner with across London. Whilst not holding viewings and auctions, we are out around the world in search of the finest pieces we can find, or are open for valuations a little closer to home; by appointment in Notting Hill, online, or at your home. 

Our Aim

At Elmwood’s, we believe buying (and selling) at auction should be as transparent and as easy as possible.

We founded Elmwood’s with the aim of simplifying and modernising the auction process, making it accessible to everyone, at every price point. The world of auctions can seem old fashioned and complex, with many people reluctant to sell due to the off-putting fee structure, and reluctant to buy due to the previously complicated auction structure.

Buying at auction should be every bit as simple as buying at a shop – so why don’t more people do it, especially when you can find a diamond ring for as little as a tenth of the price of a retail jeweller?

When selling with us, unlike any other auction house we can find to date, nobody will ever pay any fees, so you will receive back 100% of the value your item sells for on auction day, compared with as little as 70-80% elsewhere.

As well as this we offer a full, six month authenticity guarantee (unlike almost every other auction house) in accordance with our terms and conditions, should you have any problems with your purchase. Almost every other auction house globally frequently offers merely a very conditional and exclusionary 21 day guarantee.

Whether you are buying or selling with Elmwood’s, you have nothing to lose. Find something you love now in one of our catalogues, or get in touch to sell something you no longer wear – we guarantee you won’t be disappointed.

Contact Us

101 Talbot Road
London, W11 2AT

Monday-Friday, 10am-6pm
0207 096 8933